Strategic B2B Marketing & Demand Generation

Hi, I’m Rebekah.
You can call me Beka.

I’m a full‑cycle marketing strategist with 15 years of experience building and scaling demand generation and growth in the B2B renewable energy/solar sector. I connect marketing to tech infrastructure to drive measurable business results. I’ve worked across product, channel, events, growth, and performance marketing, all through the lens of digital marketing, my passion. I like to take a practical, results‑focused approach.

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rebekah

My marketing philosophy is...

I think of marketing as solving problems with education. What problems do our products or services solve? Who is having those problems? How do we educate those folks about our solutions? Are we using the right language and tone for the audience? Are we in the right place? When we answer those questions, marketing becomes a measurable, scalable way to turn education into adoption and long-term customer value.

My top skills are…

  • Digital Marketing Strategy

    Full-funnel, omnichannel campaign creation and execution and data-driven B2B and B2B2C demand generation.

  • Web Development & Design

    Front-end development (HTML/CSS), CMS expertise (WordPress, Squarespace, etc) with a focus on UX/UI, SEO/SEM/AEO/GEO, and creating a demand generation engine via a company website.

  • MarTech & Automation

    Expert-level administration of HubSpot, Salesforce, and Pardot to streamline B2B2C sales cycles.

  • Operational Excellence

    Proven record of reducing marketing spend by bringing technical execution in-house and optimizing software stacks.

  • Hands-On Execution

    Whether I’m designing eye-catching graphics for social channels or architecting a complex automated workflow, I thrive on getting hands-on and executing from start to finish.

  • Complex Problem Solving

    I love nothing more than making the pieces of a complex puzzle come together to create an elegant solution.

  • Collaborative

    Product Dev, Sales, Ops, and IT - I work across functions and departments to execute integrated campaigns and create streamlined solutions to reduce costs and boost productivity. Experience vetting and managing external vendors and contractors to serve consistent brand messaging across the board.

  • Self-Educated & Self-Motivated

    Self-taught in this field, I’ve benefited from supportive colleagues and supervisors who mentored me and promoted my professional development. Continuous learning has always been a priority for me.
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