Website Optimization & Complete Digital Redesign

Executed the multi-phase digital transformation and optimization of the Solaria website to maximize search visibility, user engagement, and inbound lead generation. Tasked with modernizing the digital presence, I initially audited and overhauled existing web pages to improve UI/UX layout and execute a high-impact SEO strategy. This evolved into a complete, end-to-end website redesign focused on driving interactivity and visual appeal. I strategically introduced a dedicated editorial blog, an optimized "Get a Quote" call-to-action (CTA) framework, and an educational homeowner information hub—all engineered to capture high-intent traffic and accelerate demand generation. Additionally, I restructured the core product architecture and overview pages to seamlessly integrate new product launches within a streamlined, modern aesthetic.

Results:

• Elevated brand authority and search discoverability through the strategic deployment of a content-rich blog and dedicated homeowner hub. Tripled overall web traffic in the first 6 months.

• Boosted inbound lead generation to 100 MQLs a week by introducing low-friction, high-conversion "Get a Quote" CTAs across high-traffic landing pages.

• Improved digital user experience (UX) and simplified the customer journey through an intuitive restructure of the website navigation and eventually the core product catalog.