Partner Program Overhaul & Engagement Strategy
Contributed to the comprehensive redesign and execution of the B2B Partner Program, transforming a legacy, complex ecosystem into an agile, incentive-driven framework. Tasked with engineering additional high-value benefits, I developed and implemented global partner and project spotlight offerings across PR and social media channels. To accelerate partner engagement, I supported targeted SPIFF campaigns, helped streamline the points and Market Development Funds (MDF) accumulation process, and supported diversified reward redemption options far beyond traditional co-branded swag. Furthermore, I provided hands-on digital marketing support alongside a refreshed library of co-branded collateral. By managing the compliance review of co-branded marketing campaigns for fund reimbursements, I ensured consistent branding and maximized partner ROI.
Results:
Significant increase in co-marketing participation across global partner channels
Explosive growth in partner registration driven by the exclusive warranty incentive
Sustained acceleration in MDF and reward point utilization, showing partners are actively engaging with the new ecosystem rather than letting funds sit idle.
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