Mom first, marketer second.

During my 8 years at QMPV I was promoted twice from Marketing Production Specialist > Webmaster > Web & Digital Marketing Manager. Through experience and professional development courses I was able to grow my skills in B2B channel and digital marketing exponentially. I drove digital growth and lead generation by owning the end-to-end development, SEO strategy, and mobile-responsive redesign of the company website and blog to maximize user experience and search rankings. I architected the department’s demand generation infrastructure by managing Salesforce and Pardot instances, which included designing and coding custom email templates for high-volume campaigns. To build consistent brand visibility, I orchestrated all performance marketing efforts across Google Ads, social media ad buying, and print media placements. Additionally, I led integrated campaign management for major trade shows and product launches, designing all physical and digital collateral, from booth graphics and technical briefs to apparel, while managing vendor relationships for print production. During my time here I also coordinated heavily with the training team to administer and promote a popular NABCEP CEU eligible monthly webinar series for solar installers. Quick Mount PV was acquired by EnStall in 2019.

During my time at Solaria, I built the digital marketing presence from the ground up, establishing the brand’s digital voice, visual identity, and web strategy to support the rapid growth of the PowerXT technology line. I spearheaded the end-to-end design, launch, and SEO optimization of the corporate website, while simultaneously architecting the company’s MarTech infrastructure by implementing HubSpot from scratch to drive lead scoring, automated management, and multi-touch attribution models. To accelerate demand, I executed all paid digital advertising strategies across Google and social platforms, and managed the complete production of high-impact sales collateral, flyers, and technical brochures that ultimately became the standard for Solaria’s North American dealer network. In 2022 Solaria was combined by shareholders with Complete Solar and transitioned into Complete Solaria, leadership decided to keep the two brands separate. The Solaria brand and technology were acquired by Maxeon in 2023.

I drove operational excellence and global growth by serving as the sole lead for all digital communications across a B2B2C structure, managing technical SEO, UX/UI design, and content strategy for the entire global digital ecosystem. To optimize costs, I orchestrated a global migration of maxeon.com to a leaner, agile CMS, bringing all development and maintenance in-house and eliminating reliance on external agencies to secure significant annual savings. I spearheaded full-funnel strategies, which included redesigning the B2B partner acquisition funnel into a high-efficiency, two-step micro-conversion process that increased lead volume and decreased cost-per-lead. Furthermore, I autonomously developed and deployed a multi-stage HubSpot nurture campaign that successfully re-engaged and converted 15% of cold leads without manual intervention, while managing "tip to tail" omnichannel execution across digital advertising, social media strategy, and graphic design for both digital assets and physical trade show collateral.