Partner Program Roll-Out & Demand Generation
Orchestrated the strategic roll-out and multichannel campaign execution for the newly redesigned Partner Program, centering the value proposition on fewer entry requirements and enhanced reward structures. Tasked with driving new dealer acquisition and reactivating dormant accounts, I built a low-friction, high-conversion lead generation ecosystem. This included producing high-impact campaign assets for both paid and organic channels—such as targeted videos, optimized landing pages, and a modernized web experience for prospective installers. To streamline the acquisition pipeline, I automated the lead routing process to instantly connect prospects with regional sales reps while simultaneously enrolling cold leads into automated nurture tracks to sustain brand recall. Furthermore, I re-engineered active partner communications via targeted email strategies and personalized partner portal updates to maximize immediate adoption.
Results:
Averaged 12 high-quality installer SQLs per month while operating on a highly efficient, limited budget of just $3,000/month
Successfully re-engaged 15% of cold prospects during the automated lead nurture process
Accelerated pipeline velocity by eliminating friction between initial web inquiry and direct sales representative alignment. Learn more about this part of the project here.
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