Global Digital Transformation & Cost Optimization

Spearheaded the end-to-end migration and optimization of maxeon.com during a major corporate restructuring, transitioning from a supporting role to the sole lead for global web development and SEO. I led a high-impact digital transformation by migrating the global site to a more agile, cost-effective CMS and bringing all development and maintenance entirely in-house. This strategic shift eliminated reliance on expensive external agencies and high-overhead platforms, resulting in significant annual operational cost savings. By auditing legacy infrastructure and managing the "tip to tail" technical transition—including SEO preservation and a UX redesign—I improved core web vitals and organic search performance, ensuring the leaner infrastructure delivered faster content deployment and a superior user experience for global B2B markets.

Results:

Metrics from Q1'25(pre-relaunch) to Q2'25:

• Overall unique visitor traffic increased 61.5%

• QoQ Organic search traffic increased 129%

• QoQ and traffic has remained at this higher level throughout 2025 showing we are attracting a steady, quality audience with nothing more than SEO, relevant content, and trusted referrals (no paid advertising at all).