Partner Lead Ecosystem Optimization
As part of the ongoing partner acquisition and retention efforts I optimized the B2B partner acquisition funnel by replacing a high-friction, long-form application with a strategic two-step micro-conversion process. This initiative captured essential prospect data immediately, significantly increasing the volume of partner inquiries and reducing cost-per-lead. To ensure no opportunity was lost, I autonomously developed and implemented a multi-stage nurture campaign in HubSpot for prospects who stalled after the initial inquiry. This automated re-engagement strategy successfully converted 15% of previously cold leads into active partner applicants without requiring additional manual oversight.
Results:
SQL acquisition increased 178%
Converted 15% of cold leads with additional automated nurture campaign
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