Channel Partner Sales Enablement & Collateral Strategy

Helped develop and executed a comprehensive sales enablement strategy for Solaria’s Pro Partner Network bridging the gap between complex manufacturer technology and consumer-facing benefits. Tasked with equipping channel partners to effectively "sell at the kitchen table," I designed a suite of homeowner-focused brochures, flyers, and event graphics that translated highly technical solar specifications into compelling, value-driven consumer language. Many of these assets were co-branded with partner logos and contact information.