Demand Generation & Brand Awareness For Solaria
Designed, executed, and maintained multiple consumer-focused campaigns across paid platforms to generate through-channel demand from consumers to channel partners. With a small amount of reframing, many of these campaigns were also used for partner recruitment, brand awareness, and product adoption. Campaigns created for Google Ads, Meta Ads, YouTube and more.
Results:
Averaged 100 consumer MQLs a week
Generated pull-through demand for our Partner network
Contributed to 1k registered installer partners
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Beauty. Performance. Power.
Our most successful campaign messaging for the PowerXT line of solar panels was "Beauty. Performance. Power." Our solar technology gave our panels a sleek, all-black appearance, something that is important to solar consumers putting these on their homes, really high efficiency ratings, and were high-power producing. The reasons for all of those things were highly technical - but we were able to distill it down to three high-impact words.
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Better Solar by Design
This campaign focused on the innovation and technical advantages of the Solaria PowerXT solar panels. It was a series of graphics and short videos about the benefits of the products.
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Solar doesn’t have to be ugly.
Consumer focused campaign that was a series of graphics and short videos showing completed product installations on beautiful homes.