Ongoing Webinar Series: Strategic B2B Audience Education & Engagement

Coordinated, cross-functionally organized, and promoted a highly successful, monthly technical webinar series tailored for B2B solar installers, roofers, and electricians. By collaborating closely with the internal training team and securing NABCEP CEU eligibility for each course, we transformed standard technical training into a high-value lead generation and retention tool.

Implemented an omnichannel promotion strategy—including targeted monthly email marketing, social media campaigns, and industry media partnerships—while pioneering an on-demand webinar ecosystem to extend content lifecycle and capture passive leads.

Results:

• B2B Lead Generation & Pipeline Growth: Significantly expanded the core CRM and marketing database with high-intent, qualified solar contractors, roofers, and electricians.

• Industry Authority & Trust: Positioned the brand as an essential industry educator by offering NABCEP certified continuing education units (CEUs), building trust and authority in a highly technical market.

• Exceptional Engagement: Achieved an industry-leading 40–60% average attendance rate, dramatically higher than B2B benchmarks, fostering sustained, long-term brand loyalty.